Signage in the Gateway
Entrance Signs
Installed in 2017 to replace the existing signage, two entrance signs — located at the intersections of 17th and Victoria St and at Highway 16 and 20th Ave — welcome visitors to the Gateway.
The updated signs measure approximately 12’ high by 11’ wide and were designed by local firm Concept Design. They feature the Gateway name with large, push-through acrylic letters that give it a three dimensional appearance, and three playful silhouettes from the Gateway logo can be seen dancing atop the name. These elements are bordered by an eye-catching, diamond-shaped metallic frame that was designed to shed ice and snow during the long winter months, and the area inside is cutout to provide visibility through the sign. The solid purple acrylic frame emits dazzling colours when lit from within. The combination of bold design and visual transparency gives the signs a prominent presence without appearing overly heavy, beautifully delineating the boundaries of a neighbourhood that has seen many remarkable transformations over the past two decades.
Pedestal Sign
Installed in 2021, the pedestal sign is a handsome 38” wide x 72” high rectangular structure set on a solid concrete foundation in Gateway Park, near 17th and Victoria St.
The stainless steel body of the sign is artfully juxtaposed against the same rust-promoted iron used in the Commotion and Triumph sculptures, only in a thinner gauge. The iron portion is folded like the cover of a book around the steel and a clean, modern, undulating transition elegantly demarcates the boundary between the constituent materials, both selected for their durability and aesthetic. The origin story of the Gateway and its contribution to the city, complete with a QR code for quick reference to the website, is inscribed in the steel and illuminated by subtle lighting emanating from the seams, while a playful Gateway silhouette is carved out of the rusted iron on the opposite side. Light from within the structure shines through both the silhouette and through the title “Gateway Park,” which is cut in stylized block letters out of the sign’s rusted iron ‘spine.’
